The 118-year-old Amrutanjan brand has been repositioned with ‘Pure Healthy Essence’ as its corporate promise to consumers. This magnifies Amrutanjan’s inherent association with naturalness, science and trust.

Amrutanjan is now taking action to focus on the competency of each product and its application. The company’s current offerings have been segregated to 3 sub brands: Kick Out Pain for pain management, Relief for congestion management and Purity for hygiene products. From R&D to branding, retail activation to advertising communication, Amrutanjan is positioning itself as a specialist in the competitive scenario.